Ed Fraser Memorial Hospital

The Ed Fraser Memorial Hospital project focused on enhancing the hospital’s brand presence and increasing patient engagement through a multi-channel marketing strategy across web, digital, print, and video. The project included a complete responsive website redesign, improving usability and accessibility, and integrating physician interviews and patient testimonials. Key contributions involved designing impactful digital and print advertising, producing video testimonials and commercials to build trust, and overseeing OTT and radio ad production for consistent messaging across all media platforms. The campaign successfully modernized the hospital’s digital presence while strengthening its connection with the community and driving increased patient awareness and trust.