MIDFLORIDA

Designed a multi-placement digital ad campaign for MIDFLORIDA Credit Union across LG Smart TV home screen environments. Creative was adapted for various native ad units—including carousel, inline banners, pause ads, screensavers, and recommendation tiles—ensuring a cohesive brand experience across all touchpoints. Focused on bold messaging, high-contrast readability, and seamless integration within the TV interface to drive engagement and brand awareness.